MOSCOW, Russia: The double-flowered, light-pink Roselily Isabella, reigned supreme at the 2014 Quality Competition, which was held in conjunction with the 2014 FlowersExpo Moscow (Crocus Expo Moscow September 17-19, 2014).

The Roselily is a pollen free, entirely double flowered oriental lily which is sold under the Roselily brand name. Roselily is the creation of lily breeders De Looff from the Dutch province of Zeeland. Back in 1997 they spotted a natural mutation in their crop back which resulted in the first official seedling of a double flowered oriental lily.

Since its international debut at the 2012 IPM Essen, the Roselily can count on an overwhelmingly positive response growers by traders and florists from… Read more